GERONGR645 Marketing of Aging Services
Course Description
This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.
Course Video
Video IntroductionClosed Captioned
Academic Information
Credits: 3
Schedule & Fee
Dates: Sep 13 - Dec 10
Class #: 15301
Course Fee: $1335
Lab Fee: $0
Total Course Fee: $1335
Instructor
Donna Mombourquette
dm95jd@myfairpoint.net
Book Information
  1. Kotler, Philip; Shalowitz, Joel; Stevens, Robert J. Strategic Marketing for Healthcare Organizations. Jossey-Bass, A Wiley Imprint. ISBN 978-0-7879-8496
Wimba Requirement
UMB online courses use Wimba classroom (a live discussion tool) at least twice during the semester. Information about Horizon Wimba can be found at www.dlvpc.umb.edu/wimbasupport.htm. Your course instructor will inform you about dates and times of course meetings in Wimba Classroom.