- MBAMKT670 Marketing Management
- Course Description
- This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.
Prerequisite: MBA AF 610 and Graduate degree student in Management. Permission of department (617.287.7720). - Academic Information
- Credits: 3
- Schedule & Fee
- Dates: Sep 13 - Dec 10
Class #: 20138
Course Fee: $1335
Lab Fee: $0
Total Course Fee: $1335 - Instructor
- Ronald Vining
ron.vining@umb.edu - Wimba Requirement
- UMB online courses use Wimba classroom (a live discussion tool) at least twice during the semester. Information about Horizon Wimba can be found at www.dlvpc.umb.edu/wimbasupport.htm. Your course instructor will inform you about dates and times of course meetings in Wimba Classroom.