Business Administration (MBA): Marketing | Summer 2010 Graduate Credit Courses

Cat. No./Title	Instructor	Dates	Location	Days	Time	Cr	Class No.	Fee	Register
Summer 2010 registration is closed.
[PR] MBAMKT670 Marketing Management	R Powers	Jun 2 - Jul 14	W-1-009 Wheatley Bldg - 1st Floor - Room 009	MW	6p - 9p	3	1549	$1335	Registration for this session has been closed. For more information, contact 617 287 6200.
Description for MBAMKT670: This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan. Prerequisites: MBAAF 610 and Graduate degree student in Management. Academic Information: Credits: 3 Fee: Course Fee: $1335 Lab Fee: $0 Total: $1335
[PR] MBAMKT672 Services Marketing	R Powers	Jun 1 - Jul 15	W-1-055 Wheatley Bldg - 1st Floor - Room 055	TuTh	6p - 9p	3	1901	$1335	Course has been cancelled. For more information, contact 617 287 6200 or read more about our Cancellation Policy.
Description for MBAMKT672: This course is a natural extension of MBA AF 620, the core financial management course. It builds on the principles and concepts developed there and introduces such new topics as real options, convertible securities, lending, mergers and acquisitions. Prerequisites: MBAMKT 670 and Graduate degree student in Management. Academic Information: Credits: 3 Fee: Course Fee: $1335 Lab Fee: $0 Total: $1335
[PR] MBAMKT677 Database and Internet Marketing	R Vining	Jun 1 - Jul 15	Online	-	-	3	1462	$1335	Registration for this session has been closed. For more information, contact 617 287 6200.
Description for MBAMKT677: The contemporary environment requires more demonstrated cost effectiveness from every marketing program than ever before. Meanwhile the customer demands quality, value, service, and quick delivery. The primary way to resolve these potentially conflicting mandates is through information-driven relationship marketing programs. This course examines the customer database as the key element in marketing programs of this type. It considers strategic implications in both business and consumer markets, for both products and services. It pays special attention to the role of interactive media, including the Internet. It aims to develop a reasonable level of technical sophistication in terms of what information technology can and cannot accomplish, but it does not involve hands-on computer applications. Prerequisite: MBAMKT 670 and Graduate degree student in Management. Permission of department. For more information, please contact department (617.287.7720). Click here for video introduction, instructor, books and other information. Academic Information: Credits: 3 Fee: Course Fee: $1335 Lab Fee: $0 Total: $1335